Branding of products or services is the cornerstone of a company’s global expansion strategy. A firm’s strength is measured by it brand identity, market performance, and solid customer base (Aaker, 1996; Keller, 1998). Global firms strive to own number 1 or 2 brand products as a weapon of manufacturers over growing retailer power (Barwise & Robertson, 1992). Read more
Community Health: Helping the Family Residing in Strawberry Mansion, a Section of North Philadelphia
The Assessment (Assignment 1)
Issues of health disparities have often been evident in the healthcare sector and insurance in the communities that consist mostly of the people of colour. As America is approaching the process of implementing Obamacare (Affordable Care Act), the situation of healthcare has not changed particular in communities such as the Spanish speaking immigrants of Strawberry Mansion, a section of North Philadelphia. The reason is that there are health disparities because of the social class of these individual communities; in particular, the family consisting of the man, his wife, and son, where both parents are alcoholics and tobacco smokers, all of them are obese. Due to their weight, the man has kidney disease and high blood pressure while the mother has high blood pressure and diabetes. However, from the 80s, the United States government has strived to improve the health of individuals, and limiting the disparities in health care (Philadelphia Health Management Corporation 2002). The issues of lack of college or university education can be corrected, in addition to other matters relating to the race or economic status of Strawberry Mansion, a section of North Philadelphia. Read more
Unilever’s project Shakti started in the year 2000 in December in Andhra Pradesh, a State in the South of India. The project was under one of Unilever’s subsidiaries, Hindustan Lever Limited (HLL). The aim of this project was to reach the untapped rural market in India and also empower underprivileged rural women in the process. The name Shakti was got from an Indian native language and it means empowerment. This project has since grown to become one of the biggest business ventures in the world as will be seen in the case analysis of the project. Read more
If you were a specialist at SIA, how and why would you respond to the proposed changes?
There is a need to improve the performance of SIA company through consolidation of the knowledge of employees into a unitary system (Karol 1). In this regard, it is important to determine what appeals most to the customers and then delivering it. However, this is not the case because most organizations measure their success using profitability index. In determining the level of performance, a company needs to look at different aspects of a firm’s operation. This is because a firm can be making supernormal profits in the short run but remains unsuccessful in the long run. It is also important to consider that the most invaluable asset in an organization its human resource and, therefore, the success of the organization is hinged on how well it manages and utilizes this resource to fulfill its goals and objectives. Looking for strategies to tap into the knowledge of the workforce at SIA corporation is, therefore, prudent in the organization as this can lead to the resolution of performance problems facing it. Read more
From the political perspective, Carnival Corporation would be affected by government policy particularly on the issue of taxation. Higher taxation is likely to have an impact on the company in the US and Europe. The government policy on the environment is also likely to affect the company with more costs of operating business in the US and Europe. Terrorism and piracy are all political and can affect the future operations in the markets. Read more
A family is a social set up that embraces a common bond of oneness and support among the members, for parents need to take care and look after their children, and siblings to uphold love and concern as a virtue amongst themselves in the home so as to live together harmoniously for easy coexistence. A family that has members that do not understand and uphold one another values and beliefs will disintegrate and lack the warmth that is needed to support each other, and such a family shall experience break ups and tragedy. Read more
Qualitative research is mainly used to perceive activities of people and the reasons that rule such behaviors. This method focuses on decision making while putting emphasis on why, how, what, where and when they occur. It also concentrates on the content analysis and evaluation of text material depending on the expected topic of study. The main way in which results are organized and reported in this method is by the category of data into patterns. Read more
The term trauma is used to describe the painful and distressing situations experienced by a person. Most people do not express trauma explicitly. Identifying the traumatized individual, therefore, is a hectic process. This is even more difficult if there is a weak relationship between the traumatized individual and the physician. While in an internship, I had a chance to work with a family whom they had been exposed to traumatic conditions for several years. The family was composed of the grandmother, Sarah, who was aged 49 and mentally retarded, the mother, Jasmin, aged 23 and with low IQ, the father, John, aged 25 and addicted to drugs and to daughter, Kelly and Janie, who were both aged 15months and 2years old consecutively. During my first encounter with the family, I was doing my normal chores of assisting the family in medical applications, job hunting, and financial assistance.