Brand Management

Branding of products or services is the cornerstone of a company’s global expansion strategy. A firm’s strength is measured by it brand identity, market performance, and solid customer base (Aaker, 1996; Keller, 1998). Global firms strive to own number 1 or 2 brand products as a weapon of manufacturers over growing retailer power (Barwise & Robertson, 1992). Read more

Community Health: Helping the Family Residing in Strawberry Mansion, a Section of North Philadelphia

The Assessment (Assignment 1)

Issues of health disparities have often been evident in the healthcare sector and insurance in the communities that consist mostly of the people of colour. As America is approaching the process of implementing Obamacare (Affordable Care Act), the situation of healthcare has not changed particular in communities such as the Spanish speaking immigrants of Strawberry Mansion, a section of North Philadelphia. The reason is that there are health disparities because of the social class of these individual communities; in particular, the family consisting of the man, his wife, and son, where both parents are alcoholics and tobacco smokers, all of them are obese. Due to their weight, the man has kidney disease and high blood pressure while the mother has high blood pressure and diabetes. However, from the 80s, the United States government has strived to improve the health of individuals, and limiting the disparities in health care (Philadelphia Health Management Corporation 2002). The issues of lack of college or university education can be corrected, in addition to other matters relating to the race or economic status of Strawberry Mansion, a section of North Philadelphia. Read more

Executive Summary

Unilever’s project Shakti started in the year 2000 in December in Andhra Pradesh, a State in the South of India. The project was under one of Unilever’s subsidiaries, Hindustan Lever Limited (HLL). The aim of this project was to reach the untapped rural market in India and also empower underprivileged rural women in the process. The name Shakti was got from an Indian native language and it means empowerment. This project has since grown to become one of the biggest business ventures in the world as will be seen in the case analysis of the project. Read more