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Category Archives: Management

Marketing Plan for Gold’s Gym
June 4, 2013

Executive Summary
Gold’s gym is a fitness club planning to offer fitness specific products and gym services within New Hampshire. The gym plans to offer differentiated services to clients based on their specific fitness wants. These include special lessons to groups of people with different needs around New Hampshire Community college.
Environmental Analysis
George Burke and Cathy Edwards are the founders of Gold’s gym and Timothy Best is the operations director. Erica Melanie is in charge of the gym’s marketing operations. The environment is one of the most important factors in the analysis of market performance (Proctor, p.126). Continue reading