{"id":2541,"date":"2013-06-04T08:32:40","date_gmt":"2013-06-04T08:32:40","guid":{"rendered":"http:\/\/livepaperhelp.com\/blog\/?p=2541"},"modified":"2024-05-31T12:38:34","modified_gmt":"2024-05-31T12:38:34","slug":"marketing-plan-for-golds-gym","status":"publish","type":"post","link":"https:\/\/www.livepaperhelp.com\/blog\/marketing-plan-for-golds-gym\/","title":{"rendered":"Marketing Plan for Gold\u2019s Gym"},"content":{"rendered":"

Executive Summary<\/strong>
\nGold\u2019s gym is a fitness club planning to offer fitness specific products and gym services within New Hampshire. The gym plans to offer differentiated services to clients based on their specific fitness wants. These include special lessons to groups of people with different needs around New Hampshire Community college.
\nEnvironmental Analysis<\/strong>
\nGeorge Burke and Cathy Edwards are the founders of Gold\u2019s gym and Timothy Best is the operations director. Erica Melanie is in charge of the gym\u2019s marketing operations. The environment is one of the most important factors in the analysis of market performance (Proctor, p.126).<\/p>\n

Competitive Forces<\/strong><\/p>\n

There are several gyms offering the same product but none that is currently offering specialized group training services. This is a new concept in training within New Hampshire. Potential competition stems from the fact that other fitness clubs might discover this new concept and start offering similar services.
\nEconomic Forces<\/strong>
\nThe gym targets middle-class New Hampshire residents and college students especially those from New Hampshire Community College for this new product. The advertisement will, therefore, be limited to these two target groups.
\nPolitical Forces<\/strong>
\nThe gym has fulfilled all operational requirements under the law for businesses. Currently, there are no political or legal forces affecting the rolling of the new product into the market. Advertisement of the product, however, will be limited to the New Hampshire community to avoid any further legal issues.
\nTechnological Forces<\/strong>
\nThe new product will require new machines and technology favoring group training. Current technological developments in the fitness industry such as computer-aided training, presentations, and communication gadgets are necessary for this new product.
\nSocio-cultural Forces<\/strong>
\nThis product ensures faster and greater results to those seeking to achieve their fitness goals. Group training employs a structured routine where people act in groups to enhance each other\u2019s physical development.
\nTarget Markets<\/strong>
\nGold\u2019s gym new product focuses on individuals requiring specific fitness assistance for their needs. This product aims at giving fitness clients a group exposure necessary for their psychological development in terms of training thus enhancing their physical progress. The primary target will be New Hampshire residents and college students within the region.
\nMarketing Objectives and Performance <\/strong>
\nThe gym plans to capture a considerable number of clients from New Hampshire before rolling out the program to other regions. Evaluation of performance will be based on customer feedback.
\n
\nIf you need to view some nicely done marketing plans as an example for writing your future paper, you are welcome to get some help here<\/a>. <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Executive Summary Gold\u2019s gym is a fitness club planning to offer fitness specific products and gym services within New Hampshire. The gym plans to offer differentiated services to clients based on their specific fitness wants. These include special lessons to groups of people with different needs around New Hampshire Community college. Environmental Analysis George Burke… Read more<\/a><\/span><\/p>\n","protected":false},"author":27,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[489],"tags":[],"class_list":["post-2541","post","type-post","status-publish","format-standard","hentry","category-management"],"yoast_head":"\nMarketing Plan for Gold\u2019s Gym<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.livepaperhelp.com\/blog\/marketing-plan-for-golds-gym\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Plan for Gold\u2019s Gym\" \/>\n<meta property=\"og:description\" content=\"Executive Summary Gold\u2019s gym is a fitness club planning to offer fitness specific products and gym services within New Hampshire. 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